CBD SIngapore
  • Home
  • Hotels
  • Office Space
    • 2HR
    • 4 Robinson Road
    • 6 Battery Road
    • 6 Raffles Quay
    • 10 Raeburn Park
    • 10 Winstedt Road
    • 16 Collyer Quay
    • 21 Cantonment Road
    • 20 Collyer Quay
    • 50 Scotts Road
    • 55 Market Street
    • 71 Robinson Road
    • 78 Shenton Way
    • 79 Anson Road
    • 80 Robinson Road
    • 100 AM
    • 110 Robinson Road
    • 120 Robinson Road
    • 135 Cecil Street
    • 137 Market Street
    • 150 Cantonment Road
    • 158 Cecil Street
    • 228 Orchard Road
    • 313 Somerset
    • 1557 Keppel Road
    • Afro-Asia Building
    • AIA Tower
    • Air View Building
    • Anson Centre
    • Anson House
    • Asia Square
    • ASO Building
    • AXA Tower
    • Bangkok Bank Building
    • Bank Of China Building
    • Bank Of Singapore Centre
    • BEA Building
    • Bestway Building
    • Bharat Building
    • Boat Quay Shophouses
    • Boon Building
    • Bugis Cube
    • CapitaGreen
    • Chevron House >
      • Chevron House Directory
    • Chinatown Point
    • Clifford Centre
    • CPF Building
    • Cuppage Plaza
    • Cuppage Terrace
    • Eunos Technolink
    • Equity Plaza
    • Faber House
    • Far East Plaza
    • Far East Square
    • Far East Shopping Centre
    • Fook Hai Building
    • Fuji Xerox Towers
    • High Street Centre
    • HSBC Building
    • International Building
    • International Plaza
    • IOI Plaza
    • Keppel Bay Tower
    • Keppel Towers
    • Liat Towers
    • Malacca Centre
    • Marina Bay Financial Centre
    • OCBC Centre
    • Odeon Towers
    • One George Street
    • One Finlayson Green
    • One Marina Boulevard
    • One Raffles Place
    • Orchard Building
    • Oriental Plaza
    • OUE Bayfront
    • OUE Downtown
    • Pearl's Centre
    • People's Park Centre
    • People's Park Complex
    • PWC Building
    • Raffles City Tower
    • Republic Plaza
    • Riverside Point
    • Robinson 77
    • Robinson 112
    • Robinson Centre
    • Robinson Point
    • Robinson Towers
    • Shaw Centre
    • Singapore Land Tower
    • South Beach Tower
    • Springleaf Tower
    • Starhub Centre
    • Straits Trading Building
    • The Adelphi
    • The Arcade
    • Tan Boon Liat Building
    • The Centre Point
    • Thong Chai Building
    • Thong Teck Building >
      • Centennial Business Suites at Thong Teck Building
    • Tong Eng Building
    • Tower Fifteen
    • Twenty Anson
    • UE Bizhub Central
    • UOB Plaza
    • Visioncrest Commercial
    • Wilkie Edge
    • Winsland House
  • Changi Business Park
    • UE Bizhub East
  • Retail Space
    • Marina Bay Link Mall
  • Serviced Office
  • Doing Business
    • Introduction to Singapore
    • Economy
    • Infrastructure
    • Resources
    • Business Prospects
    • Business Start up
  • Contact
  • Residential
    • Lumiere
    • One Shenton
    • MAS Building
    • SGX Centre
    • V On Shenton
  • Regus Serviced Office 16 Collyer Quay
  • Centennial Business Suites The Octagon
  • Far East Serviced Office Central Square
  • GSH Plaza

Being Profitable with the Google Content Network

5/12/2013

 
- Make sure the offer is within you ad

It is very important to put your offer directly within your ad in the content network. This will prevent many "lookers" from clicking on your ad. Just think about it . If you put 
"Internet Marketing Secrets" as your ad title , you would get a load of click and likely people that click your ad would be looking for "FREE" secrets. Subsequently, if you 
include "For only $67" in your ad, you will attract people willing to spend some money. Since the content network receives broad traffic, it is important to keep the offer out in the open to avoid wasted traffic .

- Estimating Traffic

You can actually use the Google Traffic Estimator to get an idea of how much traffic you will receive with the content network. Although this is based on the search results, it typically reflects the sort of traffic you will see within the content network. The broader the search terms, the more traffic you will receive. This may sound like it "goes against the grain" here, but if you are testing out the content network you may want to aim for volume
traffic with an offer in your ad. The traffic is so cheap that in most cases you will be able to afford to "test the waters" with broad, two-word keywords.

- Tracking Your Results

You should always set up multiple ads within the content network and test to see which ones are performing the best. Ideally you want to achieve a high CTR with good ROI, but when it comes down to it, ROI is the only important thing. If you have the ability to set up analytics on you page or can track conversions, we suggest you do this. Remember that a poor CTR within the content network will not affect your Google Adwords Quality Score, so aim for high traffic with your offer written within the ad!

- Direct-Linking is Not Dead!

We don't usually recommend it for PPC campaigns using the search network, but you are pretty safe using direct linking through the content network. Google does not allow multiple instances of the same URL under the same keyword. This means that if you are promoting the same
URL as another advertiser, the ad of the advertiser with the highest big/quality score will be displayed. This is a problem with direct linking using the "Search Network", but does not affect the content network in the same way. There are so many ads being served within this network, 
and this network, and this ensures that competition is much more diluted than the search traffic.

- Definition: Direct Linking

Direct linking is when you link directly to a merchant website through your affiliate link. In other 
words you do not send the traffic to a website owned by yourself.

Comments are closed.

    Author

    Write something about yourself. No need to be fancy, just an overview.

    Archives

    June 2015
    December 2013
    November 2013
    January 2013

    Categories

    All

    RSS Feed

Powered by Create your own unique website with customizable templates.