- Make sure the offer is within you ad
It is very important to put your offer directly within your ad in the content network. This will prevent many "lookers" from clicking on your ad. Just think about it . If you put
"Internet Marketing Secrets" as your ad title , you would get a load of click and likely people that click your ad would be looking for "FREE" secrets. Subsequently, if you
include "For only $67" in your ad, you will attract people willing to spend some money. Since the content network receives broad traffic, it is important to keep the offer out in the open to avoid wasted traffic .
- Estimating Traffic
You can actually use the Google Traffic Estimator to get an idea of how much traffic you will receive with the content network. Although this is based on the search results, it typically reflects the sort of traffic you will see within the content network. The broader the search terms, the more traffic you will receive. This may sound like it "goes against the grain" here, but if you are testing out the content network you may want to aim for volume
traffic with an offer in your ad. The traffic is so cheap that in most cases you will be able to afford to "test the waters" with broad, two-word keywords.
- Tracking Your Results
You should always set up multiple ads within the content network and test to see which ones are performing the best. Ideally you want to achieve a high CTR with good ROI, but when it comes down to it, ROI is the only important thing. If you have the ability to set up analytics on you page or can track conversions, we suggest you do this. Remember that a poor CTR within the content network will not affect your Google Adwords Quality Score, so aim for high traffic with your offer written within the ad!
- Direct-Linking is Not Dead!
We don't usually recommend it for PPC campaigns using the search network, but you are pretty safe using direct linking through the content network. Google does not allow multiple instances of the same URL under the same keyword. This means that if you are promoting the same
URL as another advertiser, the ad of the advertiser with the highest big/quality score will be displayed. This is a problem with direct linking using the "Search Network", but does not affect the content network in the same way. There are so many ads being served within this network,
and this network, and this ensures that competition is much more diluted than the search traffic.
- Definition: Direct Linking
Direct linking is when you link directly to a merchant website through your affiliate link. In other
words you do not send the traffic to a website owned by yourself.