You can easily increase your aptitude for your audiences and relevance of your sales pitch by understanding demographic information and trends. It is really simple to gain access to this sort of information, and best of all it is FREE.
There are many websites that offer demographic information, however CNN is the one that stands out. It is on their website (www.cnn.com) that you can find an abundance of demographic information such average income, home prices, singles, job growth, and more . This information can be highly valuable to hyper-target areas with specific economics that align with you offer.
If you were promotion high-end furniture, knowing which specific location around the USA have the highest incomes and house would give you a competitive advantage in terms of marketing.
You are wasting your money if you are trying to promote $10,000 couches that is worth more than their house? It does not make sense.
Using demographic information to your advantage is something that is done by very few marketers,
but in saying this , those who spend the time to do the research are those whom are the most successful. Get the upper-hand on your competition with DEMOGRAPHIC ADVANTAGE.
Selling Lemonade in Alaska in January
There are several questions customers ask themselves before making a purchase online (or anywhere for that matter). knowing what these questions are and the answers to them will increase your sales conversions ten-fold.
One of the biggest mistakes a marketer can make (and we see it every single day) , is trying to deliver the wrong product to the wrong audience. We always like to use the good of lemonade stand analogy. Are you ready for it?
If you have the best darn lemonade in the whole world and you are trying to sell it on the side of
the road on a winter day in Alaska, you are not going to have a whole lot of success. This is because you are not matching the product with the appropriate audience. However , if you had a stand in the exact same location selling hot chocolate you would have people coming to you in droves.
The exact same goes for Internet marketing although it is on a more global basis. If you cannot deliver the right product to the right consumer you are not going to make much money at all. If you can align a consumer with a product that they are looking for (and is highly relevant to their search), you are going to make a fortune.