Headlines are one of those things where many people "miss the boat". Having a great headline
doesn't mean that the entire first page of your site has to be written in huge block lettering that is centred on a page. An effective headlines is something that is very highly relevant to what the user typed in when they were doing a search .
The purpose of a headline is to build interest in what you have to offer. It has been tested time and time again and the consensus is that a website has approximately 5-10 seconds to grab the attention of a visitor . After that time the user will make a decision whether or not to continue reading the site of hit the back button to search for something more relevant to what they are looking for. A good headline will make the difference between loading a visitor and having them stay on you page.
Effective headlines should tell the story of you website and prelude what you are going to talk
about . Here is an example of a headline that you could use when advertising the keyword: "how to correct golf slice".
"Tired of Yelling 'fore' on the Golf Course Due to Your Terrible Golf Slice? Let us Show You How to Correct Your Slice and Literally Shave 10 Shots off Your Handicap, Guaranteed!"
After reading a headline like this your visitors will be enticed to stay on your page and create a visual about your offer without even reading a single word of content. It creates hype, poses a question, and describes what the purpose of the website is . It's basically telling you that if you read further down the page you are going to learn how to fix that nasty golf slice and shave 10 shots off your golf score. Someone who does a search for "how to correct golf slice" is going to be highly interested in a headline like this and they will likely make a decision to stay on your page to read further.
While doing a search for "correct golf slice" we found web pages with the following headlines:
"Golf Training and Review"
"Welcome to Website Name "
These are the kinds of websites that people leave within the first 5 seconds of being on the page. Don't let yourself fall trap to a boring, non-informative headline. It well kill your website conversions and drastically lower the amount of people who take the time to read your webpage. This is just one simple change you can make to your site to beat out the competition.