People like to be "cool" these days and with the ability to purchase anything online there is an opportunity to promote cool new products to these "coolness" seekers. If you have the latest new shirt, mp3 player, car accessory, or Bluetooth headset, you are deemed "cool" within certain communities. People buy these products like they are "going out of style" and often times create massive "hype" storms.
Look at a recent example of this. The remote control helicopter was sold out of almost every single store around Christmas of 2013 . This is because someone posted a video on youtube.com showing friends their "cool" new toy. It spread virally through word of mouth and the companies selling them couldn't keep them on the shelves.
Here are some of the top sites to find what is hot online among the general online community:
Use these sites to your advantage if you want to take advantage of "Cool Factor" marketing
Affiliate : Is an entity which links back to an website through an affiliate link . When the
visitors of the website click on the link, they are connected to the e-tailer and if they purchase a product or service from the said site the affiliate receives a kickback (or commission), depending on the structure of the affiliate program. This is usually a percentage of how much the consumer spends.
Affiliate Marketing : is a method of promoting web businesses (merchants/advertisers) in which an
affiliate (publisher) is rewarded for every visitor, subscriber, customer, and/or sale provided
through his/her efforts .