People looking for information on a product or service that they may want to purchase are on
the lookout for scams . They want to be perfectly sure that they are not going to be purchasing a product that will SCAM them. As marketers, we can take advantage of this hunger for knowledge and use the word SCAM in our ads. Our case studies show that an ad with the word SCAM in our ads . Our case studies show that an ad with the word scam in it obtains a far higher CTR (Click-Through Ratio) than other ads. Of course there is always a time and place to use this technique.
If there is someone else using the "SCAM" technique, don't bother jumping on the bandwagon, just move on to another keyword and write an ad using the technique above. If you can find keywords where people aren't using this technique you can write an ad using the word SCAM in it and send your traffic to a webpage where you tell people why the product is NOT a SCAM .
Here is an example of an ad using the word scam.
Keyword : product keyword
Product Keyword Scam
Is Product keyword Just Another
Scam? Full Review & Comparison